CASE STUDY
CARNIVAL CRUISE LINE
All Pros, No Cons
The Challenge
Reaching first-time cruisers
Carnival Cruise Line sought to connect with Americans who had never experienced a cruise, aiming to dispel the notion that cruises are too expensive, confining, and lacking in onboard activities.
The Solution
Cruising Pros
We launched the exclusive online platform, CruisingPros.com, featuring America’s Cruise Expert, Stuart Chiron. The platform provided valuable insights to help consumers consider a cruise vacation. A targeted campaign drove traffic to an engaging website where users participated in a quiz and contest—earning a chance to win a free 7-day cruise with a passing score.
We’ve never done a program like this one, I’m glad I did it.
Definitely worth it.
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