Small Changes, Big Impact
The Challenge
Stand out from the crowd
Health insurance companies flood the marketplace with their messages every year during the limited open enrollment period – competition is fierce. Consumers are perplexed by the insurance-buying process, from understanding coverage to understanding co-pays. AvMed needed a way to stand apart from the crowd so consumers would consider them versus bigger companies with greater brand awareness.
The Solution
Wake Up to Good Health
We created a customized online platform, “Wake Up to Good Health”. The content focuses on the importance of staying healthy and having the right healthcare coverage. We equipped consumers with easy tips to improve health and navigate through the health insurance options to choose the right plan. An interactive quiz offered a Nike Fuel Band to the first 25 people daily who passed the quiz.
Compass Partners Creative came to us with a custom solution that educated consumers to grow our business. The program was so successful that we asked them to develop a consumer-facing website as part of our new brand-identity
Case Studies
