CASE STUDY
CARNIVAL CRUISE LINE
All Pros, No Cons
The Challenge
Reaching first-time cruisers
Carnival Cruise Line wanted to reach Americans who have never been on a cruise and dispel the perception that cruises are too expensive, too confining and offer too little to do onboard.
The Solution
Cruising Pros
Our exclusive online platform, CruisingPros.com, featured America’s Cruise Expert, Stuart Chiron, an industry leader. Consumers learned useful information to consider taking a cruise vacation. We drove traffic to a website that engaged users through a quiz and contest. With a passing grade, people became eligible to win a contest for a free 7-day cruise.
We’ve never done a program like this one, I’m glad I did it.
Definitely worth it.
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