Whole Food, Whole Body
The Challenge
Growing market share, organically
For Whole Foods to establish itself as the largest supermarket chain of organic products and healthier food alternatives, they had to grow their market share. They needed to attract more customers from conventional supermarkets, which had more competitive pricing and a growing selection of organic products.
The Solution
To Your Health
Our platform, To Your Health, highlighted healthy food options while featuring leading organic brands. The information was designed and presented in a way to “demystify” organic foods and attract new shoppers. We created in-store sponsorship opportunities for select vendors which included preferred placement, end cap displays and signage.
“To Your Health” proved to be a huge success, generating impressive comp-store sales growth of 18% year to year. It was also the first time we penetrated the Hispanic market.”
Case Studies
