Whole Food, Whole Body
The Challenge
Growing market share, organically
To become the largest supermarket chain for organic products and healthier alternatives, Whole Foods needed to expand its market share. They had to draw customers away from conventional supermarkets offering competitive pricing and an expanding range of organic products.
The Solution
To Your Health
We developed the “To Your Health” platform to showcase healthy food options and leading organic brands. The content was crafted to demystify organic foods and attract new shoppers. Additionally, we created in-store sponsorship opportunities for select vendors—including preferred placement, end-cap displays, and signage.
“To Your Health” proved to be a huge success, generating impressive comp-store sales growth of 18% year to year. It was also the first time we penetrated the Hispanic market.”
Case Studies
