Small Changes, Big Impact
The Challenge
Stand out from the crowd
During open enrollment, health insurance companies inundate the marketplace with competing messages. Consumers are overwhelmed by the complexities of buying insurance—from deciphering coverage details to understanding co-pays. In this competitive landscape, AvMed needed a strategy to distinguish itself and capture the attention of consumers over larger, better-known competitors.
The Solution
Wake Up to Good Health
We built a customized online platform called “Wake Up to Good Health” that emphasizes staying healthy and securing the right coverage. The platform offers practical tips to improve wellness and guides consumers through their health insurance options. An interactive quiz rewarded the first 25 daily participants with a Nike FuelBand upon passing.
Compass Partners Creative came to us with a custom solution that educated consumers to grow our business. The program was so successful that we asked them to develop a consumer-facing website as part of our new brand-identity
Case Studies
