Getting Your Daily Servings?
The Challenge
B2B to B2C
Del Monte, a global distributor, depended on their B2B communications with their retailers. For the first time they wanted to find a way to do B2C marketing to promote their line of fresh-cut fruits and vegetables directly to the consumer.
The Solution
You Are What You Eat
“You Are What You Eat” was a custom-built digital platform with videos that featured healthy snack ideas while promoting the ease of their new line of prepared prepackaged snacks. We also profiled Del Monte’s corporate leadership team to create a connection to the team behind the brand.
When we were presented the platform, You Are What You Eat, we knew it was the right vehicle to educate consumers in own back yard. Although we had never used television, we were so pleased with the quality and brand imaging that we now make it a part of our annual marketing plan.
Case Studies
