Wine? Yes, Please
The Challenge
Building Confidence, Expanding Habits
Wine can be intimidating—often leading consumers to stick with the same brand. Southern Glazer’s Wine & Spirits sought to empower buyers with the confidence to explore new options. They understood that when consumers are well-informed, they’re more willing to expand their wine habits, ultimately driving more sales.
The Solution
Your Guide to Wine
We developed “Your Guide to Wine,” a custom bilingual platform (English and Spanish) featuring videos with renowned wine expert Professor Chip Cassidy. Sharing a lifetime of wine knowledge, Professor Cassidy breaks down wine fundamentals—from reading bottle labels to navigating a wine menu—in an approachable, down-to-earth manner. The platform exclusively showcased his recommended brands, guiding consumers through their wine journey.
What if I had a wine expert to help people be less intimated about wine? That, in a nutshell, is what Ely recommended we do. We did and our brands loved it.
Case Studies
